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Take-Two CEO Admits GTA 6 Could Have Cost More Than $80, but Rockstar Chose Restraint
Take-Two Interactive CEO Strauss Zelnick confirms GTA 6 pricing strategy, explaining why Rockstar chose restraint over an $80+ base price point.
2 min read
•Aug 12, 2026
'GTA VI' Pre-Orders Hit Record-Breaking Levels for Take-Two Interactive
Take-Two Interactive reports eye-watering pre-order numbers for Grand Theft Auto VI across global retailers.
2 min read
•Aug 12, 2026
GTA 6 Boss Confirms Surge in $100 Deluxe Edition Pre-Orders
Take-Two Interactive executive leadership reveals unprecedented demand for the $100 Ultimate Edition of GTA 6 ahead of launch.
2 min read
•Aug 12, 2026
Why Take-Two Won’t Share ‘Unprecedented’ ‘Grand Theft Auto VI’ Pre-Order Numbers - Bloomberg Analysis
Why Take-Two Interactive is withholding exact GTA 6 pre-order figures despite unprecedented demand ahead of release. Tactical breakdown by Vic Duval.
3 min read
•Aug 8, 2026